Everyday was born to democratize access to beautiful, high-end jewelry. We handcraft exquisite diamond jewelry pieces, made with lab grown diamonds of the highest cut, color and clarity (Type IIA diamonds representing the top 0.1% of all diamonds in circulation), working directly with the manufacturers and atelier workshops behind some of the biggest brands globally, to deliver stunning jewelry directly to our consumers at honest prices.
Our commitment to integrity, quality and transparency means we provide you with straightforward, factual information and global third party certification for all our jewelry in an industry that has traditionally operated in an unethical and opaque manner, holding back supply, running a complex marketing machinery and inflating retail prices to hide substandard products, to create an illusion of scarcity and preserve profits.
We believe true luxury is about exceptional materials, beautiful design and excellent craftsmanship and not just marketing, scarcity or inflated prices. Our products exude taste, deliver rare quality that lasts decades and radical value for money for our esteemed consumers.
We never cut corners when it comes to quality, sustainability or fair manufacturing practices. Our prices are radically low because we avoid the expenses of the traditional supply chain, including sourcing agents, warehousing, wholesaling, distribution and storefront retail.
Last but not the least, we aim to deliver an exceptional experience on par with any luxury brand, with free and fast shipping, no questions asked returns; and personal concierge support online!
How diamonds have forever been artificially marked up and sold, has also influenced how women today treat their precious jewelry, only buying and wearing them for the rare big occasion. With everyday, we aim to break the mold and believe you deserve to look and feel beautiful everyday, with classic pieces that go with everything in your wardrobe.
We believe that true luxury is about quality and craftsmanship, not price or scarcity.
We believe that elegance and simplicity is timeless.
We believe that you deserve to look and feel beautiful, everyday.
